Elena is a dynamic, strategic-minded consumer insights + marketing professional with over 20 years of helping companies develop strategies and deliver results. Elena is an innovative marketer and content creator with the keen ability to develop and execute strategies that drive brand + business growth, profitability and improve customer experience. She has an innate ability to translate data into action, and her passion for people is what drives her.
Elena began her career at Y&R as a Strategic Planner, and has worked in house for Burger King, Assurant, Bloomin’ Brands and Synovate.
Elena has worked across a wide variety of business categories including retail, restaurant & hospitality, CPG, telecom, tech, and financial services with both B2C and B2B expertise. She holds a Bachelor of Arts in English/Creative Writing and a Masters Degree in Mass Communication with an Advertising Research concentration.