WE BRING A UNIQUE MIX OF INNOVATIVE AND PROVEN APPROACHES +

 MARKETING SERVICES TO THE TABLE

product insights

  new product development, product satisfaction and usage, naming and concept testing, pricing research, feature and product prioritization, UX 

brand insights

brand positioning research, brand equity + health tracking, shopper insights, marcom testing + target persona development

customer insights

customer satisfaction (brick + mortar + geo-targeted) NPS, loyalty, customer journey mapping,  CRM insights, digital analytics, voice-of-the-customer (VoC) programs + event feedback


the qual bar

 focus groups, IDIs, virtual qual, online communities, shop-a-longs, immersions, experiential studies, diary studies, ideation + brainstorming 

the word bar

SEO content optimization, social media content, short form content, long form content, website copy, blogs, white papers, case studies, powerpoint presentations +  infographics



marketing + consumer insight consulting

 CI department development and budget planning, CI program auditing, CI best practices + consulting,  marcom strategy development, calendar planning, LTO + activation strategy, media + digital strategy, ROI analysis, internal ideation facilitation